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I am secretly an old man. My name is Dan. Environment, biology, tech, politics, film, art, USC football, assorted lulz.

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Catching Elephant is a theme by Andy Taylor

 

The new #kindle. I considered getting the backlit Nook but ultimately reconsidered. (Taken with Instagram)

The new #kindle. I considered getting the backlit Nook but ultimately reconsidered. (Taken with Instagram)

I think the over-proliferation of Kindle model types is a risky play by Amazon. With the old Kindle generations, you had a choice between ad-supported, wifi, 3g, and DX (the awkward stepbrother no one paid attention to). Now the brand is diluted and there is no cohesive picture of what a Kindle is. Unless Amazon intends to pull a Verizon and make Kindle the “Droid” of reading, they could lose a lot of ground to the Nook. Nook is still seen as an object by most people, like an iPad. Kindle used to be, but seems to have lost its direction.

I think the over-proliferation of Kindle model types is a risky play by Amazon. With the old Kindle generations, you had a choice between ad-supported, wifi, 3g, and DX (the awkward stepbrother no one paid attention to). Now the brand is diluted and there is no cohesive picture of what a Kindle is. Unless Amazon intends to pull a Verizon and make Kindle the “Droid” of reading, they could lose a lot of ground to the Nook. Nook is still seen as an object by most people, like an iPad. Kindle used to be, but seems to have lost its direction.